What does resale mean? Reselling - a model that has existed in online and offline trading for many years. The so-called resellers buy merchandise and offer it for sale in their own shops or on marketplaces in the B2B or B2C sector. There are essentially three scenarios: Reseller buys from manufacturer and sells as a [...]

Return on Advertising Spend The Return on Advertising Spend (ROAS) is an important key figure for online marketing. The return on investment (ROI) forms the basis for this. The ROI considers the general turnover in relation to the costs. The ROAS is about comparing the costs of an advertising campaign with the profit achieved. With [...]