What Is a Demand-Side Platform? A Demand Side Platform (DSP) belongs to the automated trading and bidding on digital advertising spaces within online marketing and is an essential part of programmatic advertising. The DSP is a platform that enables the purchase of advertising space and advertising inventory. It is automated with the help of various [...]

What is DOOH? DOOH is the short form of Digital Out of Home and thus the English term for digital outdoor advertising. In contrast to classic Out of Home (OOH) advertising, such as posters on lanterns, advertising pillars, or house walls, DOOH is exclusively digital and therefore brings many new opportunities for OOH advertising. In [...]

What is Dropshipping? Dropshipping is a special variant of fulfillment in which the retailer does not keep the products he sells in stock himself. Instead, he buys the products from a third party (supplier), who then sends the product directly to the consumer. The detour of the product delivery from the manufacturer to the seller [...]

What is a demand-side platform? A Demand Side Platform (DSP) belongs to the automated trading and bidding on digital advertising spaces within online marketing and is an essential part of programmatic advertising. The DSP is a platform that automates the purchase of advertising space and advertising inventory using various algorithms. The DSP accumulates stock from [...]