What is A/B testing? A/B testing is, as the name itself already suggests, the testing of two different versions of a website or a landing page. With this kind of testing, the performance of the relative pages is analyzed in relation to product sales, login etc. Once the two versions have been created, the traffic [...]
What is ACoS? ACoS is the abbreviation for "Advertising Cost of Sale" and is an essential indicator for the management of advertising campaigns within Amazon Advertising, which measures the effectiveness of a campaign on the basis of the cost of sales. Here is shown the relation of advertising costs to the generated sales. If, for [...]
Was ist ein Adserver und wofür wird er eingesetzt? Bei einem Adserver gibt es grundsätzlich zwei begriffliche Unterscheidungen. Als Adserver werden nämlich zum einen die physischen Server genannt, also materielle Hardware, in denen Prozesse ablaufen. Zum anderen wird als Adserver aber auch die Software bezeichnet, die im Online Marketing bzw. im E-Commerce für Werbezwecke eingesetzt [...]
Every type of advertising involves costs, that can also be called ‘Adspend’ or ‘Ad Spend’. The concept is sometimes compared to advertising budget. The difference is that the budget consists of a certain amount of money, that is usually ready for advertising purposes and Adspend presents the costs for an individual action. Adspend Example An [...]
What is an Affiliate Program? Products and services of sellers (merchants) can be advertised by distributors (affiliates) too, through Affiliate Programs. Distributors receive a provision for every product or service that has been successfully advertised. The amount of provisions is calculated taking into account some criteria such as advertising period, click, per thousand ads, acquired [...]
Amazon A Plus: the content extension for the product description Amazon A Plus (+) is a paid extension to the product description on the product detail page. Currently only Amazon vendors can use this extension for their products. Amazon A Plus is particularly suitable for products in need of further explanations and enables sellers to [...]
What is the Amazon A-to-Z Guarantee? With the A-Z Guarantee, Amazon wants to create a trustful shopping experience and increase customer satisfaction. Orders made through Marketplace sellers are protected by this guarantee if the purchase (payment) is made through the Amazon.co.uk website or if Amazon Pay is used. If payments are made on other websites [...]
There are many myths about the Amazon A9 algorithm. Some think they have found "the thing" that takes your product directly to the first page. This strategy may have worked in the early days of Amazon, but now the Amazon algorithm has become more complex, many different factors playing a crucial role. Basically, it is [...]
Amazon Advantage- The steppingstone to success for content creators? Artists who want to sell their creations face several questions and issues. Those who take care of their sales themselves must invest a lot of time and effort, often take a high financial risk and the focus lays no longer on the artistic activities. To claim [...]
Amazon Advertisements If you market products on Amazon, you can showcase your articles both organically and inorganically. Similar to Google, Amazon also offers the possibility to run SEO and SEA. While Amazon SEO tries to feed its product listing with keywords that are as relevant and traffic-optimized as possible at the major parts, SEA is [...]
What Is the Amazon Advertising Console? When it comes to managing and setting up PPC campaigns/ Amazon advertising, the Amazon Advertising Console is the central "hub," especially for vendors. Sellers can also create and manage their campaigns for sponsored product ads and sponsored brands (only if Amazon registers a brand in the Brand registry) inside [...]
What is Amazon AAP? The abbreviation AAP stands for "Amazon Advertising Platform", a counterpart to the existing Google Display Network. In a programmatic and automatic way, advertisers can book ad spaces on AAP and advertise their services or products in various formats. In contrast to AMS (Amazon Marketing Services), with AAP external websites can also [...]
Amazon advertising reports If you advertise online, you should use the existing possibilities and advantages of performance marketing and evaluate the campaign data sensibly. Whether Google Adwords, display advertising, Amazon PPC campaigns or Facebook ads: a look at the performance data is almost always worthwhile. Only those who evaluate their campaigns precisely can guarantee in [...]
When Using auto targeting campaigns, you can easily advertise on Amazon. The possibility to run automatic campaigns only exists for sponsored products and not for headline search ads or product display ads. With this form of PPC campaign, the marketing mix on Amazon can be supplemented. Sponsored products can be placed through Seller Central or [...]
Amazon’s automatic price adjustment With the automatic price adjustment, Amazon has developed its own repricer for retailers, with which you can quickly adjust the prices of the individual items without having to call up and change each product individually. Especially for online merchants who offer a very large product portfolio on Amazon, this price adjustment [...]
Amazon Bestseller An Amazon bestseller is an article that is on the first place in a (sub)category of the bestseller list. Depending on the category size (total number of items and sales volume), the bestseller receives the so-called "Bestseller Badge". In some categories, no badge is issued. It is not known from which category size [...]
How does Amazon Bid+ work in PPC campaigns? Amazon defines the Bid Plus (Bid+) function as follows: Bid+ increases the bids in this campaign by up to 50% more than your standard bid if the advertisements can be displayed at the top of the search results. Bid Plus is based on the established standard bid [...]
Understanding Brand Gating on Amazon The term "Brand Gating" means in the broadest sense "brand protection". In the specific context of Amazon, Brand Gating implies that a service has been introduced to "protect" branded products. Protection is provided because active gating enables the owner or main person responsible for a brand to decide which third-party [...]
What is an Amazon brand shop? Amazon brand shops are simple and uncomplicated "small shops" of their own within the Amazon world. The brand shops can be accessed under the domain "www.amazon.de/Brandname". Amazon wants to offer customers a new shopping experience with the help of the Amazon brand shop. Within a brand shop, product catalogs [...]
Amazon Brand Store Whether vendor or seller: With the Amazon Brand Store, Amazon Marketing Services provides an effective platform with which specific product categories, top sellers, specials and innovations can be advertised. In addition, the brand store offers the opportunity to advertise your own brand much better for consumers. Through freely configurable elements such as [...]
What are the Amazon Brand Usage Guidelines? Many retailers use the Amazon.com brand name to earn credibility and trust for their product. However, the Amazon.com trademark is legally protected. Under certain conditions, the company brand guidelines allow the use of its brand name to promote other products. To do so, all requested data must be [...]
Amazon „Broad“ Retailers wishing to run keyword-based advertising campaigns such as Headline Search Ads or Sponsored Products on Amazon can do so either within Seller Central or through Amazon Marketing Services (AMS). In both cases you can set a specific match type of Amazon keywords when creating campaigns, which must be met for the ad [...]
Amazon Bulk-Import The Amazon bulk import can be done at Sponsored Products and Headline Search Ads in the Amazon Marketing Services (AMS) account. Up to 1,000 Amazon keywords can be uploaded. Along with bid and match type. Amazon provides a flat file for download. Amazon gives the following hints when uploading a table: We support [...]
Why are bullet points important on Amazon? The bullet points are, on the one hand, key points that, in addition to the title and descriptive images, are intended to simplify the customer's purchase decision. Compared to the normal shop, it is not possible for the customer to pick up a product on Amazon; it is [...]
Amazon Business With Amazon Business, the e-commerce has created a platform on which commercial customers can offer and buy products. Regardless of company size and revenue, the B2B platform is free for merchants and buyers. Amazon Business was launched in the USA in 2015 and started with over 400,000 companies. Already in the first year, [...]
Amazon BuyBox The Amazon BuyBox, the so-called "shopping cart field", is located on the product detail page in the upper right corner. In this area you will find the price, the shipping method and the button "Add to cart". Why is the BuyBox so important for the Amazon retailer? The ideal case for an Amazon [...]
Creating Child Variants on the Amazon Marketplace Amazon Child articles, also known as Children, are products that are grouped under one "parent". This type of product is basically the same product, but at least one product feature is different from another, e.g. colour and/or size. This should make it easier to compare the individual items [...]
What is Amazon Choice? Amazon Choice is a recommended purchase for customers on Amazon. Amazon itself writes about the badge that has been available since 2017: "Amazon's Choice recommends top-rated, immediately available products at a reasonable price. However, the recommendation in the form of the Amazon Choice badge is given automatically. How Do I Get [...]
How does copying campaigns under AMS work? Can I copy AMS advertising campaigns? Yes, campaigns created via Amazon Marketing Services can be copied and modified with a simple click (Amazon Copy Campaign). For example, a certain product set can easily be advertised for further Amazon keywords or at a different click price under a second [...]
Amazon customer satisfaction For every seller, whether at Amazon, other web shops or in the shop next door, customer satisfaction should be the top priority. While recommendations or negative things about purchased products in the retail trade still spread about friends and acquaintances, it is completely different with Amazon. Here customers have the opportunity to [...]
What are detail page views on Amazon? The term "Detail Page Views", or DPV for short, expresses a user's visit to Amazon on a product detail page. If a customer on Amazon searches for a certain product, he usually enters an appropriate keyword and arrives at a search results page listing various products that are [...]
What is Amazon Echo? Amazon Echo is a speaker that can be controlled using your voice. This product has been sold in Germany since October 26th 2016 and in the United States since 2015. Echo connects to the Alexa Voice Service. The loudspeaker is optimally tuned and fills every room with a very good sound. [...]
Amazon flash deals - how does it work? In addition to PPC campaigns in Amazon Marketing Services, Amazon retailers have a further option to make their own products particularly appetizing, apart from organic listing: Amazon flash deals. What are Amazon flash deals? This format consists in a paid advertisement for a limited time, which, in [...]
Stock file templates In order to create an Amazon flat file, also called stock file, an appropriate template is required as a file. The flat file template, which is usually in *.csv format, can be opened and edited with a spreadsheet program such as Microsoft Excel. The comma or semicolon separated data structure ensures that [...]
What is Amazon Go? Amazon Go is the first supermarket that manages without a cashier system. This means that long waiting times at the checkouts are a thing of the past. The customer enters the shop, selects the desired products and pays via the free Amazon Go app on his or her smartphone. https://youtu.be/NrmMk1Myrxc [...]
Guidelines for product detail pages Using the "Add product" function, new products can be created that are not yet available in the Amazon catalogue. "Professionally" sellers can also use an inventory file or XML file feed to create a product detail page. The following guidelines and restrictions apply when creating new product detail pages: It [...]
Impressions of sponsored products Impressions are counted when a customer is shown an ad. The metric Impressions counts how often your ad was displayed to buyers. Via the Seller Central access or the Amazon Marketing Services platform, all impressions of individual campaigns and Amazon keywords can be called up and evaluated. Impressions should always be [...]
What is the Amazon Marketplace 360 Program? For a long time, Amazon has been making a clear line through sales support for its B2B customers. While vendors (assuming an "attractive" turnover for Amazon ) had a "Vendor Manager" at their side to assist them with all aspects of ordering processes, changes to product data and [...]
What is the Amazon Media Group The abbreviation AMG stands for "Amazon Media Group", a special department within the Amazon Group that is responsible for the placement and development of advertising campaigns for vendors and major brands. In the AMG, all display advertising spaces on and outside Amazon are controlled, campaigns are planned and executed. [...]
What Is One Click Shopping? One-Click-Shopping, also known as 1-Click or one-click-buying, is the purchase process that is completed within a single click. One-click shopping is only possible if information about the customer, the delivery address and the desired payment method has been entered for an earlier purchase or registration. This type of purchase aims [...]
What are Amazon order reports? Order reports at Amazon can be downloaded through the tab "Orders" > "Order reports". These provide an overview of the orders placed by customers who have ordered the seller's items in the past. The review is limited to different predefined periods: 1 day, 2 days, 7 days, 15 days, 30 [...]
Parent-child relation In order to simplify the display of search results on Amazon, products are presented according to the parent-child model. The basis for this concept is that the child articles only differ in a few details, e.g. in color or size. These articles are grouped under the “parent” product. This constellation makes it possible [...]
What is Amazon PartnerNet? In e-commerce, there is a variety of affiliate programs that allow people to earn money with products from others. Amazon has its own affiliate program, which should enable everyone to earn money with the listed products at Amazon. Joining the Amazon Affiliate Program gives you important and useful advantages over other [...]
Amazon Payments - Features and advantages for buyers If you have an account on Amazon.com and have placed your payment methods there, you can use Amazon Payments. This service can be used to pay goods and services on websites that do not belong to Amazon. Amazon Pay allows you to use any payment method you [...]
What is Amazon Penalty? The term "Penalty" implies a punishment or a sanction. This term is certainly known in combination with Google. Websites that violate the Google guidelines will be punished for non-fulfilment. The same happens with the online shop Amazon. Merchants and sellers who do not comply with Amazon's guidelines can face a variety [...]
What are Amazon Performance Metrics? It is well known that customer satisfaction is one of the most important key figures for sellers; therefore, it is also important for the Amazon Performance Metrics. These metrics are used to assess the quality of the seller on Amazon. On the customer statistics page, you can find more information [...]
What is Amazon Prime Prime is a paid membership of Amazon that offers services that make shopping even more attractive. By obtaining this membership, various additional Amazon services can be consumed. The prime service, however, frequently includes free shipping for millions of items. In addition, prime articles generally are delivered quicker than articles without a [...]
Amazon Prime Air - Reality or Fiction? It may seem science fiction, but it's real. Amazon Prime Air is a service that delivers packages by drone. The small drones can carry a weight of up to 2.5kg. The delivery can take place within 30 minutes, within a radius of about 16km. The drone itself has [...]
What Is Prime Day? There are essentially two critical milestones from a dealer and buyer perspective when talking about the Amazon marketplace: Prime Day and Cyber week together with Black Friday. The latter traditionally takes place at the end of the year just before Christmas, when people get excited about the annual shopping and gift [...]
Amazon Prime Wardrobe - The End of the Fashion Industry as we know it? Who doesn’t know the pain of scrolling for ages through fashion pages online to find the few pieces that you want only to learn upon arrival of the parcel that the jeans doesn’t fit quite as nice as it fits the [...]
What is Amazon project ZERO? Fake products are a big problem for Amazon. The bigger the product palette is on the marketplace, the more likely it is for some black sheep that don’t sell original products, to romp about the place. Fake brand-products are a problem in two ways: on the one hand, they harm [...]
What is Amazon ranking? The product catalog is used as the basis for an optimal Amazon ranking. The Amazon catalog consists of over 30,000 different categories, from which the right one must be selected. Each main category has additional sub-categories in which the product can also be positioned or assigned. Products can, therefore, have several [...]
What is Amazon trademark registration? The primary purpose of Amazon trademark registration is to protect your own brand on the marketplace. In addition, a trust-based shopping experience should be offered to the customer. By registering, Amazon provides access to advanced tools such as searching for copyrighted text and pictures, predictive automation based on your reports [...]
What Is Amazon Retail Readiness? Each product available on Amazon has its detail page and assigned ASIN (Amazon Standard Identification Number). Moreover, is the so-called "Retail Readiness" which decides If and how well a product gets sold on the Marketplace. Amazon Advertising is then linked directly with this since only Amazon products that are also [...]
What are Amazon return reports? Amazon provides its sellers and vendors with a wealth of reports and metrics to measure and control sales performance. In addition to orders, returns should not be ignored either. Amazon provides appropriate return reports for this purpose. Amazon return reports are charts that list customer returns for a specific period [...]
What is an Amazon review? Amazon customers have the possibility, whether positive or negative, to publish a review or customer opinion / customer rating of articles, prerequisites for a customer rating are an Amazon account and at least one successful order. Amazon wants to encourage authentic feedback through customer reviews. A general distinction is made [...]
Robot Technology - Amazon Robotics Amazon Robotics was founded in 2003 with the idea that E-commerce requires better order processing for the customer. The headquarters are in Boston, the epicentre of robot innovation. Amazon Robotics is a wholly owned subsidiary of Amazon.com. Amazon Robotics automates fulfilment centre operations using various methods of robotics technology. On [...]
What is the Amazon Sales Coach? Besides the Seller University there is also the Amazon Sales Coach. With this coach, Amazon wants to help the seller achieve greater sales success. With the help of personal recommendations, the effectiveness of the seller should be maximized. Additionally, the sales coach informs about further possibilities of sales optimization, [...]
What is an Amazon Seller? Amazon offers everyone the opportunity to sell their own products on the huge marketplace. To become an Amazon Seller you need to register for free. For a successful registration, not only company-related data, but also that of the beneficial owner (if different) and the bank data are required. As a [...]
What is meant by Seller Performance? It is vital for Amazon to earn the trust of its millions of satisfied customers. That's why Amazon sets performance goals for sellers that must be met. These performance objectives mainly concern vendors who do not participate in the Fulfillment by Amazon program (FBA) but send their packages themselves, [...]
What is Amazon Seller University? As the name suggests, this program was created by Amazon as an education platform for Amazon retailers. Amazon provides a variety of tutorials and videos for specific seller-related topics. The focus of the Amazon Seller University is on imparting basic knowledge to starters, and all content is offered free of [...]
Stock with Amazon FBA - Shipping by Amazon FBA is short for "Fulfillment by Amazon" and means that the order processing is carried out by Amazon for a fee. Amazon is not only one of the largest platforms for consumers, but also for retailers and vendors. Sellers can decide whether to send their goods themselves [...]
What is Amazon The Drop? Amazon's Marketplace is undisputedly a leader in many areas of the e-commerce world like household, books, and electronics. In certain areas, however, the giant is weakly positioned, and consumers don’t use it as the “Everything Store” expects them to. One example is the fashion market, which is dominated in the [...]
What is an Amazon Vendor? Amazon offers not only the possibility to buy products on its marketplace but also to sell them to and from Amazon. If you want to sell goods to Amazon yourself, you are a Amazon vendor and you are called a first-party seller. A vendor acts like a supplier and sells [...]
What Is an Amazon Vendor Manager? One usually speaks of a "Vendor" whenever manufacturers, brands, or suppliers sell products directly to Amazon and Amazon then resells the respective products. In the same context, the so-called "Vendor Manager" also appears on the game, i.e., Amazon's internal employee who represents the company itself and pursues specific goals. [...]
What is an ASIN? Every product that is offered at Amazon has a unique ASIN. The ASIN of a product can be found on the respective product detail page under "product information ". In addition to the ASIN, other specifications and characteristics of the product such as "size and/or weight", "product weight incl. packaging", model [...]
