What is A/B testing? A/B testing is, as the name itself already suggests, the testing of two different versions of a website or a landing page. With this kind of testing, the performance of the relative pages is analyzed in relation to product sales, login etc. Once the two versions have been created, the traffic [...]

What is ACoS? ACoS is the abbreviation for "Advertising Cost of Sale" and is an essential indicator for the management of advertising campaigns within Amazon Advertising, which measures the effectiveness of a campaign on the basis of the cost of sales. Here is shown the relation of advertising costs to the generated sales. If, for [...]

Was ist ein Adserver und wofür wird er eingesetzt? Bei einem Adserver gibt es grundsätzlich zwei begriffliche Unterscheidungen. Als Adserver werden nämlich zum einen die physischen Server genannt, also materielle Hardware, in denen Prozesse ablaufen. Zum anderen wird als Adserver aber auch die Software bezeichnet, die im Online Marketing bzw. im E-Commerce für Werbezwecke eingesetzt [...]

Every type of advertising involves costs, that can also be called ‘Adspend’ or ‘Ad Spend’. The concept is sometimes compared to advertising budget. The difference is that the budget consists of a certain amount of money, that is usually ready for advertising purposes and Adspend presents the costs for an individual action. Adspend Example An [...]

What is an Affiliate Program? Products and services of sellers (merchants) can be advertised by distributors (affiliates) too, through Affiliate Programs. Distributors receive a provision for every product or service that has been successfully advertised. The amount of provisions is calculated taking into account some criteria such as advertising period, click, per thousand ads, acquired [...]

Amazon A Plus: the content extension for the product description Amazon A Plus (+) is a paid extension to the product description on the product detail page. Currently only Amazon vendors can use this extension for their products. Amazon A Plus is particularly suitable for products in need of further explanations and enables sellers to [...]

What is the Amazon A-to-Z Guarantee? With the A-Z Guarantee, Amazon wants to create a trustful shopping experience and increase customer satisfaction. Orders made through Marketplace sellers are protected by this guarantee if the purchase (payment) is made through the Amazon.co.uk website or if Amazon Pay is used. If payments are made on other websites [...]

There are many myths about the Amazon A9 algorithm. Some think they have found "the thing" that takes your product directly to the first page. This strategy may have worked in the early days of Amazon, but now the Amazon algorithm has become more complex, many different factors playing a crucial role. Basically, it is [...]

Amazon Advantage- The steppingstone to success for content creators? Artists who want to sell their creations face several questions and issues. Those who take care of their sales themselves must invest a lot of time and effort, often take a high financial risk and the focus lays no longer on the artistic activities. To claim [...]

What Is the Amazon Advertising Console? When it comes to managing and setting up PPC campaigns/ Amazon advertising, the Amazon Advertising Console is the central "hub," especially for vendors. Sellers can also create and manage their campaigns for sponsored product ads and sponsored brands (only if Amazon registers a brand in the Brand registry) inside [...]

What is Amazon AAP? The abbreviation AAP stands for "Amazon Advertising Platform", a counterpart to the existing Google Display Network. In a programmatic and automatic way, advertisers can book ad spaces on AAP and advertise their services or products in various formats. In contrast to AMS (Amazon Marketing Services), with AAP external websites can also [...]

Amazon advertising reports If you advertise online, you should use the existing possibilities and advantages of performance marketing and evaluate the campaign data sensibly. Whether Google Adwords, display advertising, Amazon PPC campaigns or Facebook ads: a look at the performance data is almost always worthwhile. Only those who evaluate their campaigns precisely can guarantee in [...]

When Using auto targeting campaigns, you can easily advertise on Amazon. The possibility to run automatic campaigns only exists for sponsored products and not for headline search ads or product display ads. With this form of PPC campaign, the marketing mix on Amazon can be supplemented. Sponsored products can be placed through Seller Central or [...]

Amazon’s automatic price adjustment With the automatic price adjustment, Amazon has developed its own repricer for retailers, with which you can quickly adjust the prices of the individual items without having to call up and change each product individually. Especially for online merchants who offer a very large product portfolio on Amazon, this price adjustment [...]

Amazon Bestseller An Amazon bestseller is an article that is on the first place in a (sub)category of the bestseller list. Depending on the category size (total number of items and sales volume), the bestseller receives the so-called "Bestseller Badge". In some categories, no badge is issued. It is not known from which category size [...]

Understanding Brand Gating on Amazon The term "Brand Gating" means in the broadest sense "brand protection". In the specific context of Amazon, Brand Gating implies that a service has been introduced to "protect" branded products. Protection is provided because active gating enables the owner or main person responsible for a brand to decide which third-party [...]

 What are the Amazon Brand Usage Guidelines? Many retailers use the Amazon.com brand name to earn credibility and trust for their product. However, the Amazon.com trademark is legally protected. Under certain conditions, the company brand guidelines allow the use of its brand name to promote other products. To do so, all requested data must be [...]

Amazon Bulk-Import The Amazon bulk import can be done at Sponsored Products and Headline Search Ads in the Amazon Marketing Services (AMS) account. Up to 1,000 Amazon keywords can be uploaded. Along with bid and match type. Amazon provides a flat file for download. Amazon gives the following hints when uploading a table: We support [...]

What is Amazon Choice? Amazon Choice is a recommended purchase for customers on Amazon. Amazon itself writes about the badge that has been available since 2017: "Amazon's Choice recommends top-rated, immediately available products at a reasonable price. However, the recommendation in the form of the Amazon Choice badge is given automatically. How Do I Get [...]

What are detail page views on Amazon? The term "Detail Page Views", or DPV for short, expresses a user's visit to Amazon on a product detail page. If a customer on Amazon searches for a certain product, he usually enters an appropriate keyword and arrives at a search results page listing various products that are [...]

Stock file templates In order to create an Amazon flat file, also called stock file, an appropriate template is required as a file. The flat file template, which is usually in *.csv format, can be opened and edited with a spreadsheet program such as Microsoft Excel. The comma or semicolon separated data structure ensures that [...]

What is Amazon Go? Amazon Go is the first supermarket that manages without a cashier system. This means that long waiting times at the checkouts are a thing of the past. The customer enters the shop, selects the desired products and pays via the free Amazon Go app on his or her smartphone. https://youtu.be/NrmMk1Myrxc [...]

What is the Amazon Marketplace 360 Program? For a long time, Amazon has been making a clear line through sales support for its B2B customers. While vendors (assuming an "attractive" turnover for Amazon ) had a "Vendor Manager" at their side to assist them with all aspects of ordering processes, changes to product data and [...]

What Is One Click Shopping? One-Click-Shopping, also known as 1-Click or one-click-buying, is the purchase process that is completed within a single click. One-click shopping is only possible if information about the customer, the delivery address and the desired payment method has been entered for an earlier purchase or registration. This type of purchase aims [...]

What are Amazon order reports? Order reports at Amazon can be downloaded through the tab "Orders" > "Order reports". These provide an overview of the orders placed by customers who have ordered the seller's items in the past. The review is limited to different predefined periods: 1 day, 2 days, 7 days, 15 days, 30 [...]

What are Amazon Performance Metrics? It is well known that customer satisfaction is one of the most important key figures for sellers; therefore, it is also important for the Amazon Performance Metrics. These metrics are used to assess the quality of the seller on Amazon. On the customer statistics page, you can find more information [...]

Amazon Prime Air - Reality or Fiction? It may seem science fiction, but it's real. Amazon Prime Air is a service that delivers packages by drone. The small drones can carry a weight of up to 2.5kg. The delivery can take place within 30 minutes, within a radius of about 16km. The drone itself has [...]

What Is Prime Day?  There are essentially two critical milestones from a dealer and buyer perspective when talking about the Amazon marketplace: Prime Day and Cyber week together with Black Friday.  The latter traditionally takes place at the end of the year just before Christmas, when people get excited about the annual shopping and gift [...]

Amazon Prime Wardrobe - The End of the Fashion Industry as we know it? Who doesn’t know the pain of scrolling for ages through fashion pages online to find the few pieces that you want only to learn upon arrival of the parcel that the jeans doesn’t fit quite as nice as it fits the [...]

What is Amazon project ZERO?    Fake products are a big problem for Amazon. The bigger the product palette is on the marketplace, the more likely it is for some black sheep that don’t sell original products, to romp about the place. Fake brand-products are a problem in two ways: on the one hand, they harm [...]

What Is Amazon Retail Readiness? Each product available on Amazon has its detail page and assigned ASIN (Amazon Standard Identification Number). Moreover, is the so-called "Retail Readiness" which decides If and how well a product gets sold on the Marketplace.  Amazon Advertising is then linked directly with this since only Amazon products that are also [...]

Robot Technology - Amazon Robotics Amazon Robotics was founded in 2003 with the idea that E-commerce requires better order processing for the customer. The headquarters are in Boston, the epicentre of robot innovation. Amazon Robotics is a wholly owned subsidiary of Amazon.com. Amazon Robotics automates fulfilment centre operations using various methods of robotics technology. On [...]

What is Amazon The Drop? Amazon's Marketplace is undisputedly a leader in many areas of the e-commerce world like household, books, and electronics. In certain areas, however, the giant is weakly positioned, and consumers don’t use it as the “Everything Store” expects them to. One example is the fashion market, which is dominated in the [...]

What Is an Amazon Vendor Manager? One usually speaks of a "Vendor" whenever manufacturers, brands, or suppliers sell products directly to Amazon and Amazon then resells the respective products. In the same context, the so-called "Vendor Manager" also appears on the game, i.e., Amazon's internal employee who represents the company itself and pursues specific goals. [...]

The acronym b2b (b-to-b or btb too) stands for business-to-business and describes business relationships between two or more companies. Therefore, this kind of business relationship represents the contrary of business relationships between companies and other groups such as consumers (b2c or business-to-consumer). A concrete example of a b2b trade is when a company produces leather [...]

What Is Brand Awareness? Brand awareness is a term used in market research that indicates and describes the recognition of a brand expressed as a percentage. The percentage value indicates which part of the surveyed persons recognized a brand. What Is the Meaning of Brand Awareness? Most consumers tend to opt for well-known brands in [...]

What Is Content-Marketing? Content marketing refers to addressing customers with relevant content in a way that is appropriate for the target group. This type of marketing is primarily aimed at informing, advising and entertaining, i.e. offering the user a certain added value. Content marketing is mainly used in online marketing. In order to develop a [...]

What Is the Contribution Margin, and How Is It Calculated? Contribution margin accounting was developed in the 1930s based on the understanding that the production quantity as a variable has a significant influence on the period profit of a company. This variable must be put in relation to the fixed costs, as it loses weight [...]

Conversion Rate The conversion rate (CVR) is a key figure from online marketing. It indicates the ratio of clicks and leads or conversions. A "conversion" does not necessarily also mean an order completion. Depending on the purpose and type of website, a successful conversion can also mean filling out a contact form or subscribing to [...]

What Does Cost-Per-Action Mean? Cost-Per-Action or "CPA" is an online advertising pricing model from affiliate marketing in which the advertiser only pays money after a user has completed a specific action on the website. This can be an explicit purchase (cost-per-acquisition), a download, the installation of a program, the subscription to a newsletter or a [...]

What is Cost per Impression? Cost per Impression or CPI for short describes a billing method for advertisements in marketing. The Cost per Impression method calculates the price based on the number of visits to a website, the so-called Ad Impressions. A fixed amount is usually set for 1,000 views of an ad, which the [...]

What Does CPO Mean? CPO as a Performance Indicator The key performance indicator CPO ("Cost per Order") describes the costs generated in marketing campaigns or lead generation per sale or lead. One calculates the CPO by dividing the sum of all costs incurred in a promotion by the number of responses generated. In addition to [...]

What Is Cost per View, and What Are Its Advantages over Other Models? Cost per View, CPV for short, is a term used in the video advertising field. CPV stands for a billing model which is mainly used in social media marketing and video marketing. Similar to CPO (Cost per Order) or CPC (Cost per [...]

Cross Devices Tracking User tracking is almost as old as the Internet itself and is used on many websites today - be it "only" Google Analytics for tracking user behavior and traffic. Especially in the e-commerce sector, user tracking is a popular and proven method for analyzing the purchase and cancellation behavior of customers and [...]

Curated Shopping Online shopping with style advice, an e-commerce model The term Curated Shopping is used to describe online business models whose customer service differs from conventional online shops by offering individual and personal advice. Curated shopping aims to provide advice that is just as relevant as in stationary retail. Curated Shopping - Origins & [...]

What Is a Demand-Side Platform? A Demand Side Platform (DSP) belongs to the automated trading and bidding on digital advertising spaces within online marketing and is an essential part of programmatic advertising. The DSP is a platform that enables the purchase of advertising space and advertising inventory. It is automated with the help of various [...]

What is DOOH? DOOH is the short form of Digital Out of Home and thus the English term for digital outdoor advertising. In contrast to classic Out of Home (OOH) advertising, such as posters on lanterns, advertising pillars, or house walls, DOOH is exclusively digital and therefore brings many new opportunities for OOH advertising. In [...]

What is Dropshipping? Dropshipping is a special variant of fulfillment in which the retailer does not keep the products he sells in stock himself. Instead, he buys the products from a third party (supplier), who then sends the product directly to the consumer. The detour of the product delivery from the manufacturer to the seller [...]

What is a demand-side platform? A Demand Side Platform (DSP) belongs to the automated trading and bidding on digital advertising spaces within online marketing and is an essential part of programmatic advertising. The DSP is a platform that automates the purchase of advertising space and advertising inventory using various algorithms. The DSP accumulates stock from [...]

What is an E-Business? The abbreviation e-business stands for the English denomination “electronic business”. The concept e-business can be defined in many different ways. In the 1990s, the concept emerged through the company IBM. E-business employs digital information technologies, in order to simplify business processes. The core issue in this process is the information, communication [...]

What does e-payment mean? Electronic payment (e-payment) concerns electronic money transactions. This term gathers a wide range of payment methods that are merely made online. Products and services payments can be made with the e-payment, which is often mentioned as online payment as well. The e-payment can be basically divided into two groups. The first [...]

Earned Media What is Earned Media? And How Does Earned Media Fit into the Three Media Types in Online Marketing? In online marketing, especially in the Social Web, there are three different media types: owned media, paid media and earned media. They all aim to reach their target groups and together form an essential part [...]

ERP Systems - An insight into the world of process optimization In order to remain competitive and to ensure one's own entrepreneurial success, speed is of the essence in the modern economy. In order to meet market developments in a particularly innovative and dynamic way, it is very important to organize internal processes in order [...]