Targeted Analysis: Who Are Really My Competitors on Amazon? This question may sound trivial for most brands and manufacturers because one knows one's competitors very well since they serve the same market and the same target groups. Sometimes you even know the responsible employees and contact persons of your competitors personally and by name due [...]

In 1994 Jeff Bezos founded his company "Amazon" and in August of the same year, the New York Times asked the provocative question in its newspaper: "Has the internet been overhyped? They were just as wrong as Microsoft boss Bill Gates, who even stated in 1995: "The Internet is just a hype". In the same [...]

What Is Actually Branding? Whenever a brand is to be established or strengthened in a particular "ecosystem", "branding" is quickly mentioned. In essence, this is always based on the idea that a brand should become better known and thus serve a higher demand. Consequently, where there is a high demand, there is a high chance [...]

Understanding What Amazon PPC Marketing Is and How It Works ACoS, ROAS, CPO... What is the right KPI to measure performance marketing in Amazon Advertising in a meaningful and effective way? Is it just hard sales resulting from the PPC campaigns? What about the impressions? And how do the BSR (bestseller rank), CVR (conversion rate), [...]

Amazon Retargeting - Next Level Advertising If you look at the full range of options available with Programmatic Advertising at Amazon DSP, retargeting is probably the most cost-effective form of advertising that significantly drive sales of Amazon products. Retargeting ads on and outside of Amazon are, similar to sponsored product ads, located closest to the [...]